Assignment NT TI4.2

1. Tag Body Spray: This image is actually from a television commercial where an ordinary, Average Joe looking guy sprays on this body spray and walks into a grocery store. Instantly, every women lunges herself at him and fights over him as if he was the last man on the face of the earth. This ad makes the consumer expect that by spraying on this product, women will instantly be gravitated towards them acting like an aphrodisiac. I think this product and it’s advertising gives men more confidence in their social and love lives, but the ad’s claim’s portrayals are too high of expectations and are too unreasonable. This ad is very humorous but, it kind of gives men a sense of false hope.



2. Sixt Car Rental: This advertisement is actually a picture taken at the airport in Hamburg, Germany. The Sixt Car Rental Company placed this eye-catching ad of a Mercedes-Benz hung upside down with glue. The caption’s rough translation below the car means “Attention! Do it only with a top quality glue (which is not included in our extremely low renting prices).” It conveys and makes people believe that you can rent a top quality car for a very inexpensive rate. It is a creative ad that gives people a feeling of confidence when renting with this company because just like the “glue” used in the ad, their service is top quality without putting a dent in your wallet. I believe this ad does a great job in giving people good expectations of this company and does make reasonable claims because they did exploit women, fame, fortune or any sex appeal, which the majority of ads are like nowadays. The only falsity in this ad is the claim that they actually used glue to adhere the car to the wall.



3. Hydroxycut: This ad is for the weight loss diet pill, Hyrdoxycut. On the left it shows a man that is out of shape with a beer belly and on the right, it shows him 8 weeks later with a woman. His hair is styled differently; he has a tan and a six pack. Also he is smiling as opposed to the picture of himself on the left. This gives men a false sense of hope because it claims that just by taking this pill, you can get in shape, become very attractive and get any women you would like. The man is also wearing a dress shirt and tie on the right and this can represent that with this miracle drug that he has also become financially successful as well. I think that this kind of advertising is a big issue in society today. It makes people believe that they can just take this “magic” pill and all of their wishes and desire will come true, just giving them a great false sense of hope.



4. Bacardi Rum: When I think of a stereo-typical beer or liquor ad, this is what I think of; a man having the best time of his life and there always has to be attractive, half naked women. These types of ads are most cliché and overdone ways to sell a product. There always has to be a catchy slogan, like on this one, which states, “Zoning inspector by day, Bacardi by night.” I think these advertisements and the claims they portray and totally unreasonable. It gives consumers the false sense that consuming alcohol is “sexy” and “glamorous.” I believe advertisements such as these heavily affect America’s young adults ( college students especially) in their choice of binge drinking habits.



5. Toyota Prius: This advertisement is about Toyota’s hybrid vehicle, the Prius. It portrays the car on a racetrack weaving through road cones. Instead of the road cones being traditional orange, they are made of plants. The caption states, “Introducing high performance technology that’s also good for the environment.” This advertisement demonstrates to future car purchases that you can buy a car that has great gas mileage, is good for the environment, but breaks the stereotype of hybrid cars lacking performance. It reassures the consumer that nothing is sacrificed when buying a Prius. American society is infamous for driving large gas guzzling automobiles that just increase pollution. Toyota does a great job with the image and caption getting the point across that you can have a sporty car with great performance, but you can also save the environment as well.